| Description |
xiii, 136 pages : illustrations ; 24 cm |
| Contents |
1. Reading Television Texts: The Postmodern Language of Advertising / Mary Cross -- 2. When Foreign Sells: Exotica in American TV Ads of the Eighties and Nineties / Llise Salem Manganaro -- 3. Some Versions of the Pastoral: Myth in Advertising; Advertising as Myth / Martin Green -- 4. "We Bring Good Things to Life"/"We're Always There": The AdWorld of GE / Harry Keyishian -- 5. Love and Liqueur: Modernism and Postmodernism in Advertising and Fiction / Walter Cummins -- 6. Man Has Fallen and He Can't Get Up: An Essay on Postmodernism and Advertising / Roger Koppl -- 7. Burroughs and Advertising: Fractured Language, Fractured Time, Fractured Images as the Universal Language / Michael B. Goodman -- 8. The Selling of Gender Identity / Judith Waters and George Ellis -- 9. Advertising as Educator / Donald W. Jugenheimer -- 10. The Betrayal of the Media / Chester St. H. Mills and Rebecca A. Chaisson |
| Analysis |
Advertising Sociology |
|
United States |
| Bibliography |
Includes bibliographical references (pages [125]-130) and index |
| Subject |
Advertising -- United States.
|
|
Communication in marketing -- United States.
|
|
Popular culture -- United States.
|
| Author |
Cross, Mary, 1934-
|
| LC no. |
95026518 |
| ISBN |
0275953513 (hardcover : alk. paper) |
|
