| Description |
x, 208 pages ; 24 cm |
| Contents |
1. Characteristics of e-commerce success -- 2. Corporate and functional e-commerce leadership -- 3. Formulating an e-commerce strategy -- 4. Organizational structure and design for e-commerce -- 5. Management systems for e-commerce success -- 6. Measuring the payoffs of e-commerce investments -- 7. Company cases : B2C - retail -- 8. Company cases : B2C - services -- 9. Company cases : B2B -- 10. Achieving success in e-commerce |
| Summary |
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
| Subject |
Electronic commerce.
|
|
Strategic planning.
|
|
Business enterprises -- Computer networks -- Planning.
|
|
Electronic commerce -- Case studies.
|
| Genre/Form |
Guide (Descripteur de forme).
|
|
Case studies.
|
| Author |
Books24x7, Inc.
|
| LC no. |
2004049568 |
| ISBN |
027598463X |
|
