| Description |
xvii, 272 pages ; 25 cm |
| Series |
Contributions in women's studies ; no. 165 |
|
Contributions in women's studies ; no. 165
|
| Contents |
Pt. I. Women's Magazines, 1865-1918. 1. Birth of the Big Six. 2. Leaders in the Field. 3. Editing the Women's Magazines. 4. Marriage of Convenience: Advertising and Women's Magazines. 5. What They Were Reading: Content in Women's Magazines, 1890-1918 -- Pt. II. Women's Magazines, 1919-45. 6. Women's Magazines in the Interwar Years. 7. Targeting Readers. 8. Creating the Women's Magazines. 9. Attracting Advertising. 10. Magazine Content During the Interwar Years. 11. World War II -- Pt. III. Women's Magazines, 1946-95. 12. Big Six to Seven Sisters. 13. New Contenders |
|
Pt. I. Women's Magazines, 1865-1918. 1. Birth of the Big Six. 2. Leaders in the Field. 3. Editing the Women's Magazines. 4. Marriage of Convenience: Advertising and Women's Magazines. 5. What They Were Reading: Content in Women's Magazines, 1890-1918 -- Pt. II. Women's Magazines, 1919-45. 6. Women's Magazines in the Interwar Years. 7. Targeting Readers. 8. Creating the Women's Magazines. 9. Attracting Advertising. 10. Magazine Content During the Interwar Years. 11. World War II --Pt. III. Women's Magazines, 1946-95. 12. Big Six to Seven Sisters. 13. New Contenders |
| Bibliography |
Includes bibliographical references (pages [243]-265) and index |
| Subject |
Women's periodicals, American -- History.
|
| LC no. |
97045646 |
| ISBN |
0313306753 |
|
