Section I : Some foundations -- Culture is ordinary / Raymond Williams -- The rhetoric of the image / Roland Barthes -- The television discourse -- encoding and decoding / Stuart Hall -- Soap opera and women / Richard Dyer, Terry Lovell and Jean McCrindle -- Orientalism / Edward Said -- Concepts of culture -- public policy and the cultural industries / Nicholas Garnham -- Reading the romance / Janice Radway -- Cultural studies at the crossroads / Graham Murdock -- Section II : Difference and identity -- Subcultural conflict and working-class community / Phil Cohen -- Alice in the consumer wonderland / Erica Carter -- Black and white on the dance-floor / Paul Gilroy -- Minimal selves / Stuart Hall -- Between holy text and moral void / Bhikhu Parekh -- Technology and tradition -- audio-visual culture among south Asian families in West London / Marie Gillespie -- Just looking for trouble -- Robert Mapplethorpe and fantasies of race / Kobena Mercer -- Section III : Meaning and power -- Echoes of the present -- the Victorian press and Ireland / Liz Curtis -- Meaning and ideology / Judith Williamson -- Postmodernism and consumer society / Fredric Jameson -- Symbolic creativity / Paul Willis -- The view from futures past / Mike Davis -- Fictions of Europe / Jan Nederveen Pieterse -- A global sense of place / Doreen Massey