| Description |
xv, 344 pages ; 21 cm |
| Contents |
Pt. 1. On Getting Cultured. Ch. 1. The Datasphere -- Pt. 2. The Mainstream. Ch. 2. TV Forums. Ch. 3. Presidential Campaigning. Ch. 4. Kids' TV. Ch. 5. The MTV Revolution -- Pt. 3. The Underground. Ch. 6. Alternative Media. Ch. 7. Tactical Media. Ch. 8. The Net. Ch. 9. Pranks. Ch. 10. Meta-media |
| Summary |
Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think.. |
| Bibliography |
Includes bibliographical references (pages 329-331) and index |
| Subject |
Mass media and culture -- United States.
|
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Mass media -- Influence.
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Mass media -- Social aspects.
|
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Popular culture -- United States.
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| LC no. |
95094984 |
| ISBN |
0345397746 |
|
