Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms / edited by Serguei Netessine, Christopher S. Tang
Preface; Introduction; Acknowledgments; Contents; Part I Rational Consumer Behavior: Endogenous Decision Making Mechanisms; Cheap Talk in Operations: Role of Intentional Vagueness; Product Design in a Market with Satisficing Customers; The Effect of Assortment Rotation on Consumer Choiceand Its Impact on Competition; Models of Herding Behavior in Operations Management; Part II Organizational Strategies for Managing Rational/Strategic Consumer Behavior; Internet-Based Distribution Channel for Product Diversionwith Potential Manufacturer's Intervention
Summary
The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (quality, style trends). This book presents OM models that help reader to understand and effectively respond to increasingly rational purchasing behavior
Analysis
marketing
informatiesystemen
information systems
internet
operationeel onderzoek
operations research
economie
economics
bedrijfswetenschap
management science
bedrijfsinformatiesystemen
management information systems
elektronische handel
electronic commerce
logistiek
logistics
Management studies, Business Administration, Organizational Science (General)
