| Description |
191 pages ; 22 cm |
| Contents |
Ch. I. A Century of Preparation -- Ch. II. The Globalization of Michael Jordan -- Ch. III. Bittersweet Championships -- Ch. IV. New Frontiers - and Inner Cities -- Ch. V. A Faustian Bargain -- Ch. VI. "The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? |
| Summary |
"With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Jordan, Michael, 1963-
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Nike (Firm)
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Basketball players -- United States -- Biography.
|
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Sports -- Marketing.
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International business enterprises.
|
| Genre/Form |
Biographies.
|
| LC no. |
98055910 |
| ISBN |
0393047474 |
|
