| Description |
220 pages : illustrations ; 21 cm |
| Summary |
"From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brazen, massively wired new world to sell their products in every corner of the globe. In recent years, mass protests have failed to check globalization's spread. Indeed, Walter LaFever argues, the horrors of September 11th have to be understood in the context of globalization's causes and effects. His often-scathing examination of Nike and its particular dominion over the global marketplace links with the story of Michael Jordan and professional basketball to open a revealing window on American society today. LaFeber's timely analysis shows how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET |
| Notes |
Previous ed. i.e. 1st ed.: 1999 |
| Bibliography |
Includes bibliographical references (pages 191-212) and index |
| Subject |
Jordan, Michael, 1963-
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Nike (Firm)
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Basketball players -- United States -- Biography.
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Sports -- Marketing.
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International business enterprises.
|
| Genre/Form |
Biographies.
|
| LC no. |
2003265705 |
| ISBN |
0393323692 paperback |
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