| Description |
xviii, 652 pages : illustrations ; 27 cm |
| Contents |
Machine derived contents note: 1. Microeconomics? For Managers? 1 -- 2. The Most Famous Picture in Economics 25 -- 3. Marginal This and Marginal That 42 -- 4. Demand Functions 73 -- 5. Modeling Consumer Behavior 102 -- 6. Channels of Distribution and the Problem of -- Double Marginalization 132 -- 7. Price Discrimination (and Surplus Extraction) 153 -- 8. Averages and Margins 184 -- 9. Technology and Cost Minimization 204 -- 10. Multiperiod Production and Cost 237 -- 11. Competitive Firms and Perfect Competition 262 -- 12. Market Efficiency 291 -- 13. Taxes, Subsidies, Administered Prices, and Quotas 315 -- 14. Externalities 341 -- 15. Risk Aversion and Expected Utility 363 -- 16. Expected Utility as a Normative Decision Aid 387 -- 17. Risk Sharing and Spreading: Securities -- and Insurance Markets 406 -- 18. Hidden Information, Signaling, and Screening 423 -- 19. Incentives 448 -- 20. Porter's Five Forces and Economics with Identities 477 -- 21. Noncooperative Game Theory 492 -- 22. Reciprocity and Collusion 530 -- 23. Credibility and Reputation 556 -- 24. Transaction Cost Economics and the Theory of the Firm 590 -- 25. Economics and Organizational Behavior 616 |
| Summary |
Developed over a ten year period at the Stanford Business School, this textbook underscores the connections between microeconomics and business. Its full-length, integrated case studies reveal how economic models can yield answers to practical problems |
| Notes |
Includes index |
|
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Industrial management.
|
|
Microeconomics.
|
| LC no. |
2003054087 |
| ISBN |
0393976785 |
|
