| Description |
1 online resource (xi, 274 pages) : illustrations |
| Contents |
Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 -- Knowledge and the Organisation; Chapter 2 -- Marketing and the Application of Knowledge; Chapter 3 -- The Advent of E-commerce; Chapter 4 -- Mapping Knowledge Systems; Chapter 5 -- Internal Competence; Chapter 6 -- Knowledge-based Positioning; Chapter 7 -- Constructing Knowledge Plans; Chapter 8 -- Product Knowledge and Innovation; Chapter 9 -- Knowledge Prvision Through Promotion; Chapter 10 -- Pricing and Distribution; Chapter 11 -- Managing Services and Customer Relationships; Chapter 12 -- Process Implementation |
| Summary |
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country |
| Bibliography |
Includes bibliographical references (pages 254-267) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Marketing.
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Marketing research.
|
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Marketing
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marketing.
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Marketing
|
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Marketing research
|
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Kennismanagement.
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Marketing.
|
| Form |
Electronic book
|
| ISBN |
1412900026 |
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9781412900027 |
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1412900034 |
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9781412900034 |
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1412931630 |
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9781412931632 |
|
