| Description |
Computer document |
|
x, 223 pages ; 24 cm |
| Contents |
Ch. 1. The Most Popular Mistakes and Their High Cost -- Ch. 2. General Motors: Forgetting What Made Them Successful -- Ch. 3. Xerox: Predicting a Future That Never Came -- Ch. 4. Digital Equipment Corporation: From Number Two to Nowhere -- Ch. 5. AT&T: From Monopoly to Mess -- Ch. 6. Levi Strauss: Ignoring Competition Is Bad for Your Business -- Ch. 7. Crest Toothpaste: Look, Ma, No Leadership -- Ch. 8. Burger King: Always under New Management -- Ch. 9. Firestone: Dead Brand Driving -- Ch. 10. Miller Brewing: A "Miller" Too Far -- Ch. 11. Marks & Spencer: A Bad Case of "Top-Down" Thinking -- Ch. 12. Trouble in the Wind: Brands with Unresolved Problems -- Ch. 13. An Army of Consultants: But No One to Help -- Ch. 14. Boards of Directors: But No One to Help -- Ch. 15. Wall Street: Nothing but Trouble -- Ch. 16. Knowing Your Enemy Can Keep You Out of Trouble -- Ch. 17. The Bigger They Are, the Harder to Manage -- Ch. 18. Trouble Begins and Ends with the CEO |
| Notes |
Includes index |
| File Type |
Text |
| Notes |
Available also in a print ed |
|
Mode of access: Internet via World Wide Web |
|
English |
| Issuing Body |
Digitized and made available by: Books 24x7.com |
| Subject |
Competition.
|
|
Success in business.
|
|
Brand name products.
|
| Author |
Books24x7, Inc.
|
| LC no. |
2002265702 |
| ISBN |
0471263036 |
|
0471414328 |
|
