| Description |
xix, 411 pages : illustrations ; 24 cm + 1 computer disc (3 1/2 in.) |
| Series |
Wiley computer publishing |
|
Wiley computer publishing.
|
| Contents |
pt. 1. Creation: building your Internet marketing plan -- Writing the Internet marketing plan: an introduction -- Preparing the business overview and executive summary -- Analyzing Internet market statistics -- Formulating marketing communications strategies -- Forming the Internet marketing task force -- pt. 2. Implementation: fitting the Internet into your marketing communications mix -- Designing advertising and direct-mail campaigns -- Utilizing collateral materials/sales literature -- Developing a corporate identity -- Conducting market research -- Executing public relations and promotional programs -- Incorporating sales support functions -- Planning trade shows -- Measuring Internet marketing results -- Launching your Internet marketing program -- Planning your Internet marketing budget |
| Summary |
"The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--Jacket |
| Notes |
"Wiley computer publishing." |
|
แผ่น CD-ROM ติดต่อที่แผนกทรัพยากรการเรียนรู้ (SLRC) |
|
Includes index |
| Bibliography |
Includes bibliographical references |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
|
System requirements: IBM compatible processor; Windows 95/98/NT; 16 MB RAM minimum, 32 MB recommended; 80 KB hard drive space; web browser, Microsoft Word 95 or higher, Microsoft Excel 95 or higher |
| Subject |
Internet marketing.
|
|
Marketing -- Computer network resources.
|
| Author |
Books24x7, Inc.
|
| LC no. |
99055598 |
| ISBN |
0471355984 |
|
9780471355984 |
|
