| Description |
viii, 247 pages : illustrations (some color) ; 24 cm |
| Contents |
Introduction : getting the picture -- Ch. 1. Visual communication : a short history -- Ch. 2. The four essential requirements and five action steps of a Going visual strategy -- Ch. 3. Putting Going visual into practice -- Ch. 4. Solopreneurs : how a small-office or home-office (SOHO) business grows by Going visual -- Ch. 5. Imaging every day and everywhere : how a midsized business wins by going from text to image -- Ch. 6. Smart images : making images work systemically, over time, throughout a larger company -- Ch. 7. Being there by Going visual -- Ch. 8. Going further visual : five future steps -- Afterword : new challenges ahead -- App. Insiders' views of the mobile imaging industry |
| Summary |
"In Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits, authors and visual communication experts Alexis Gerard and Bob Goldstein demonstrate how businesses large or small and entrepreneurs can harness the power of digital images and video to streamline information flow, communicate more effectively, and gain competitive advantage." "Through real-world success stories and interviews with professionals who've enthusiastically gone visual, this book outlines a five-step plan for developing a visual communication strategy that will sharpen your organization's competitive edge and improve its bottom line. You'll receive instant access to innovative research, proven strategies, and real-world business cases that will carefully guide you down the path to Going Visual."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Business communication.
|
|
Visual communication.
|
| Author |
Goldstein, Bob, 1947-
|
| LC no. |
2004028847 |
| ISBN |
0471710253 hardback |
|
