| Description |
1 online resource (xii, 338 pages) |
| Contents |
Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index |
| Summary |
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Franchises (Retail trade)
|
|
franchises.
|
|
Franchises (Retail trade)
|
|
Franchising.
|
| Form |
Electronic book
|
| Author |
Lafontaine, Francine.
|
| LC no. |
2004055147 |
| ISBN |
0511161204 |
|
9780511161209 |
|
0511158920 |
|
9780511158926 |
|
9780511160653 |
|
0511160658 |
|
1107713471 |
|
9781107713475 |
|
1280414375 |
|
9781280414374 |
|
0511161360 |
|
9780511161360 |
|
0511160089 |
|
9780511160080 |
|
0511322720 |
|
9780511322723 |
|
9780511753879 |
|
051175387X |
|
