Title Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick

Edition Seventh edition Published Belmont, CA : Wadsworth/Thomson Learning, [2003] ©2003

Copies

Location	Call no.	Vol.	Availability
MELB	302.23072 Wim/Mmr 2003		AVAILABLE
W'PONDS	302.23072 Wim/Mmr 2003		AVAILABLE
W'PONDS	302.23072 Wim/Mmr 2003		AVAILABLE

Description xii, 488 pages ; 24 cm Series Wadsworth series in mass communication and journalism Wadsworth series in mass communication and journalism. Contents Ch. 1. Science and Research -- Ch. 2. Elements of Research -- Ch. 3. Research Ethics -- Ch. 4. Sampling -- Ch. 5. Qualitative Research Methods -- Ch. 6. Content Analysis -- Ch. 7. Survey Research -- Ch. 8. Longitudinal Research -- Ch. 9. Experimental Research -- Ch. 10. Introduction to Statistics -- Ch. 11. Hypothesis Testing -- Ch. 12. Basic Statistical Procedures -- Ch. 13. Research in the Print Media -- Ch. 14. Research in the Electronic Media -- Ch. 15. Research in Public Relations -- Ch. 17. Research in Media Effects -- Ch. 18. Mass Media Research and the Internet Notes Copyright 2003 Bibliography Includes bibliographical references and indexes Notes Previously published Belmont, CA Wadsworth Pub. c2000 Subject Mass media -- Research. Author Dominick, Joseph R. LC no. 2002102411 ISBN 0534562744 0534563031

Other Titles Mass media research : an introduction (Wimmer : 7th ed.)

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