Book Cover
Book
Author Diggs-Brown, Barbara.

Title The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L.G. Glou
Edition First edition
Published Belmont, CA : Thompson/Wadsworth, [2004]
©2004

Copies

Location Call no. Vol. Availability
 MELB  808.0666592 D5733/P  AVAILABLE
Description xvii, 238 : illustrations ; 23 cm
Series Wadsworth series in mass communication and journalism
Wadsworth series in mass communication and journalism.
Contents Annual reports -- Audio news releases -- Brochures -- Communication audits -- Direct mail campaigns -- Media kits -- Media lists -- Media tours -- Newsletters -- News releases -- Opinion-editorials -- Public service advertisements and announcements -- Speeches -- Video news releases and electronic press kits -- Web pages -- Appendix A. Public communications toolbox -- Appendix B. Organization profiles -- Glossary
Bibliography Includes bibliographical references (pages [223]-228) and index
Subject Public relations -- Authorship.
Technical writing.
English language -- Rhetoric.
Public relations -- Authorship -- Style manuals
Public relations -- Handbooks, manuals, etc.
Genre/Form Style manuals.
Handbooks and manuals.
Author Glou, Jodi L. G.
LC no. 2003106305
ISBN 0534570364
Other Titles PR style guide