Annual reports -- Audio news releases -- Brochures -- Communication audits -- Direct mail campaigns -- Media kits -- Media lists -- Media tours -- Newsletters -- News releases -- Opinion-editorials -- Public service advertisements and announcements -- Speeches -- Video news releases and electronic press kits -- Web pages -- Appendix A. Public communications toolbox -- Appendix B. Organization profiles -- Glossary
Bibliography
Includes bibliographical references (pages [223]-228) and index