Pt. 1. The need for an American corporate renaissance. Introduction -- Transformations in the American corporate environment, 1960s-1980s -- pt. 2. Why we're in trouble : the quiet suffocation of the entrepreneurial spirit in segmentalist companies. Innovating against the grain : ten rules for stifling innovation -- The withering of the grass roots : the fate of employee innovations in an indifferent environment -- pt. 3. Places where innovations flourished-- and why. Cultures of pride, climates of success : incentives for enterprise in high-innovation companies -- Empowerment -- Energizing the grass roots : employee involvement inn innovation and change -- pt. 4. Managing in the innovorganizationizatin skills for change masters. Power sin useinnuse : corporate entrepreneurs in action -- Dilemmas of participation -- The architecture of culture and strategy change -- pt. 5. Can America do it? : realizing a corporate renaissance. Trying to turn around an American archetype : the General Motors story -- Reawakening the spirit of enterprise : toward an American corporate renaissance
