| Description |
xv, 348 pages ; 25 cm |
| Summary |
Then tragedy struck. Stephen, an intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management |
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Toy Wars is filled with many colorful characters, including Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers; Mighty Morphin' Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon; Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader; Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring; and Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals |
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This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into a powerhouse and Wall Street darling |
| Bibliography |
Includes bibliographical references (pages [319]-324) and index |
| Subject |
Hassenfeld, Alan Geoffrey, 1948-
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Hasbro, Inc.
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Businessmen -- United States -- Biography.
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Toy industry -- United States.
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| Genre/Form |
Biographies.
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| LC no. |
97018248 |
| ISBN |
0679423273 (alk. paper) |
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0812929845 (alk. paper) |
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