| Description |
xiii, 336 pages ; 25 cm |
| Contents |
Prologue: Chicago -- Barcelona -- Beaverton I -- Atlanta -- Beaverton II -- Pusan, Republic of Korea -- Kansas City -- Newark -- Duplin County, North Carolina -- Beaverton III |
| Summary |
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success |
| Analysis |
Nike (Firm) History |
|
Sporting goods industry United States History |
|
Sports United States Marketing |
| Notes |
"Portions of this work were originally published in Sports illustrated"--T.p. verso |
|
Includes index |
| Subject |
Nike (Firm) -- History.
|
|
Sporting goods industry -- United States -- History.
|
|
Sports -- United States -- Marketing.
|
| LC no. |
93045893 |
| ISBN |
0679432752 |
|
