1. What Authors Complain About Most -- 2. What is Marketing? -- 3. How to Get Your Manuscript Noticed by a Publishing House -- 4. How Marketing Works in Publishing -- 5. What the Author Can Do to Help Promote a Book -- 6. Managing Without a Publisher: When to Go it Alone -- 7. Writing Promotional Materials: How to Get Noticed -- 8. How to Get Publicity -- 9. How to Organise a Launch Event -- 10. How to Be the Perfect Speaker -- 11. Keeping the Momentum Going After Publication
