| Description |
xix, 427 pages : illustrations ; 23 cm |
| Contents |
Health behavior in the context of public health -- A social ecological perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant conditioning, self-regulation, and social cognitive theory -- Social influence theory : the effects of social factors on health behavior -- Diffusion of innovations theory -- Learning, teaching, and counseling -- Self determination theory and motivational interviewing -- Stage models -- Health communication and social marketing -- Communities and health promotion -- Multi-level program planning -- Program evaluation, translation, and dissemination -- The going places problem behavior prevention program : a multi-level program |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Health behavior.
|
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Health promotion.
|
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Health Behavior.
|
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Health Promotion.
|
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Cognition.
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Public Policy.
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Social Marketing.
|
| Author |
McLeroy, Kenneth Riley.
|
|
Wendel, Monica L.
|
| LC no. |
2011014857 |
| ISBN |
9780763786793 (paperback) |
|
0763786799 (paperback) |
|
