| Description |
xx, 317 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: Introduction. -- PART I: Getting Started with Internet Marketing. -- Chapter 1: Getting Net-Savvy. -- Chapter 2: Market Size Matters. -- Chapter 3: Your Internet Marketing Plan. -- Chapter 4: Mastering Your Domain. -- PART II: Marketing on the World Wide Web. -- Chapter 5: Planning a Business Web Site. -- Chapter 6: Creating a Basic Web Site. -- Chapter 7: Marketing on Your Web Site. -- Chapter 8: Getting the Most Out of Your Web Site. -- PART III: Marketing with E-Mail. -- Chapter 9: E-Mail Marketing 101. -- Chapter 10: E-Mail by the Pallet. -- Chapter 11: Building Community with E-Mail Lists. -- PART IV: Even More Internet Marketing. -- Chapter 12: Speaking Up with Discussion Groups and Chat. -- Chapter 13: Controlling the Message with Internet Advertising. -- Chapter 14: Spreading the Word with Internet PR. -- PART V: The Part of Tens. -- Chapter 15: Ten Advantages of Internet Marketing. -- Chapter 16: Ten Disadvantages of Internet Marketing. -- Chapter 17: Ten Offline Marketing Resources. -- The Internet Marketing For Dummies Internet Directory. -- Index. -- Book Registration Information |
| Notes |
Previous ed.: 2000 |
| Subject |
Electronic commerce.
|
|
Internet advertising.
|
|
Internet marketing.
|
| Author |
Smith, Bud.
|
| LC no. |
00107257 00107258 |
| ISBN |
0764507788 (paperback) |
|
