Machine derived contents note: Introduction. -- PART I: Getting Serious at eBay. -- Chapter 1: Using eBay to Launch Your Business. -- Chapter 2: The Finer Points of eBay Auctions. -- Chapter 3: Cool eBay Tools. -- Chapter 4: Practicing Safe Selling. -- Chapter 5: Your Very Own eBay Store. -- PART II: Setting Up Shop. -- Chapter 6: Stocking the Store. -- Chapter 7: Know the Value of What You're Selling. -- Chapter 8: Establishing a Base of Operations: Your Web Site. -- PART III: Business Is Business - No Foolin' Around! -- Chapter 9: Software Built for Online Auctions. -- Chapter 10: Dollars and Sense: Budgeting and Marketing Your Auctions. -- Chapter 11: Jazzing Up Your Auctions. -- Chapter 12: Providing Excellent Customer Service. -- Chapter 13: When the Money Comes Rolling In. -- Chapter 14: Getting It from Your Place to Theirs. -- PART IV: Your eBay Back Office. -- Chapter 15: Going Legit. -- Chapter 16: Practicing Safe and Smart Record-Keeping. -- Chapter 17: Building an eBay Back Office. -- PART V: The Part of Tens. -- Chapter 18: Ten (Or So) Successful eBay Sellers and Their Stories. -- Chapter 19: Ten Other Places to Move Merchandise. -- PART VI: Appendixes. -- Appendix A: Glossary of Auction and Accounting Terms. -- Appendix B: The Hows and Whys of a Home Network. -- Index. -- Book Registration Information
