| Description |
1 online resource (488 pages) : illustrations |
| Contents |
1. Introduction and overview of research -- 2. Organizational considerations in international research -- 3. Research process and research proposal -- 4. Secondary data -- 5. Databases and management information systems in international research -- 6. Primary data collection : exploratory research -- 7. Primary data collection : an introduction to conclusive research -- 8. Experimental research -- 9. Questionnaire design -- 10. Scale measurements -- 11. Questionnaire administration -- 12. Sampling -- 13. Sample size determination using statistics -- 14. Data analysis : fundamentals -- 15. Data analysis : tests of differences -- 16. Regression analysis -- 17. Multivariate analysis -- 18. Research reports |
| Summary |
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of ""International Business Research"" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool f |
| Bibliography |
Includes bibliographical references at the end of each chapters and indexes |
| Notes |
Print version record |
| Subject |
International business enterprises -- Management -- Research
|
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Business enterprises, Foreign -- Research
|
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International trade -- Research
|
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Business -- Research.
|
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Business -- Research
|
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International business enterprises -- Management -- Research
|
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International trade -- Research
|
| Form |
Electronic book
|
| ISBN |
9781315689876 |
|
1315689871 |
|
