Description |
vii, 162 pages : illustrations ; 28 cm |
Contents |
Ch. 1. Strategic Program Planning in the Process of Building Public Relationships -- Ch. 2. Foundation Principles of Public Information, Public Opinion and Persuasion -- Ch. 3. Research for Strategic Program Planning and Implementation -- Ch. 4. The Planning and Programming Process -- Ch. 5. Key Publics and Strategies for Messages and Media -- Ch. 6. Tactics for Action and Communication -- Ch. 7. Ethics and Professionalism |
Notes |
"Research, planning, communication, evaluation"--Cover |
Bibliography |
Includes bibliographical references and index |
Subject |
Public relations -- Management.
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Public relations.
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LC no. |
97214221 |
ISBN |
0787234931 |
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