| Description |
vii, 162 pages : illustrations ; 28 cm |
| Contents |
Ch. 1. Strategic Program Planning in the Process of Building Public Relationships -- Ch. 2. Foundation Principles of Public Information, Public Opinion and Persuasion -- Ch. 3. Research for Strategic Program Planning and Implementation -- Ch. 4. The Planning and Programming Process -- Ch. 5. Key Publics and Strategies for Messages and Media -- Ch. 6. Tactics for Action and Communication -- Ch. 7. Ethics and Professionalism |
| Notes |
"Research, planning, communication, evaluation"--Cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- Management.
|
|
Public relations.
|
| LC no. |
97214221 |
| ISBN |
0787234931 |
|
