| Description |
1 online resource (157 pages) |
| Series |
Association for Consumer Research |
|
Association for Consumer Research
|
| Contents |
Cover; Contents; Preface; Chapter 1 -- Introduction; Part I -- The Philosophies; Chapter 2 -- Empiricism; Chapter 3 -- Socioeconomic Constructionism; Chapter 4 -- Interpretivism; Chapter 5 -- Subjectivism; Chapter 6 -- Rationalism; Part II -- Methods; Chapter 7 -- From Philosophy to Methodological Assumptions; Chapter 8 -- Empiricism (Reflection of the Text); Chapter 9 -- Rationalism (Creation of the Text); Chapter 10 -- Socioeconomic Constructionism (Systematization of the Text); Chapter 11 -- Interpretivism (Translation of the Text); Chapter 12 -- Subjectivism (Construction of the Text) |
|
Part III -- Evaluating ResearchChapter 13 -- Be Gentle With the Text; References; Index; About the Authors |
| Summary |
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspe |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Consumers -- Research.
|
|
Knowledge, Theory of -- History
|
|
Consumers -- Research
|
|
Knowledge, Theory of
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Holbrook, Morris B
|
| ISBN |
9781452253367 |
|
1452253366 |
|
