| Description |
224 pages : illustrations (chiefly color), facsimiles ; 26 cm |
| Contents |
Color in context -- Color theory -- Color systems -- Making color -- Color trends -- Color indoors -- Color in architecture -- Color in photography -- Color in the moving image -- Color in art -- Color composition -- Color in publications -- Color at the point of sale -- Color in branding and advertising -- Color on the web -- Designing for the screen -- Capturing color -- Printing color -- Displaying color -- Image manipulation -- Color linework |
| Summary |
"The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design"--amazon.com |
| Notes |
"This book was conceived, designed, and produced by ILEX : Cambridge, United Kingdom"--T.p. verso |
|
Includes index |
| Subject |
Color in advertising.
|
|
Color -- Handbooks, manuals, etc.
|
|
Color in design.
|
| Genre/Form |
Guide (Descripteur de forme).
|
|
Handbooks and manuals.
|
| Author |
Banks, Adam.
|
| LC no. |
2004304389 |
| ISBN |
081184210X paperback paperback |
|
