Ch. 1. What Is High-Tech Marketing? -- Ch. 2. Corporate and Marketing Strategy in the High-Technology Industry -- Ch. 3. Knowing Customers and Markets -- Ch. 4. Understanding Competitors -- Ch. 5. Selecting Markets -- Ch. 6. Product Strategy -- Ch. 7. Pricing High-Technology Products -- Ch. 8. Communication Strategy for High-Technology Products --Ch. 9. Distributing and Selling High-Technology Products -- Ch. 10. The Position of Marketing within High-Technology Companies -- Appendix A: Key Success Factors of a Marketing Department in a High-Technology Company -- Appendix B: The Marketing Plan
