| Description |
458 pages : illustrations ; 25 cm |
| Series |
Social indicators research series ; v. 8 |
|
Social indicators research series ; v. 8
|
| Contents |
Ch. 1. The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens -- Ch. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL -- Ch. 3. Measures and Measurement Issues in QOL Research -- Ch. 4. QOL Research in Relation to Specific Marketing Perspectives -- Ch. 5. QOL Research in Relation to Specific Population Segments -- Ch. 6. QOL Research in Relation to Specific Life Domains -- Ch. 7. QOL Research in Relation to Specific Public and Private Sectors |
| Summary |
"This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurements issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Quality of life -- Research -- Methodology.
|
| LC no. |
2001050547 |
| ISBN |
140200172X alkaline paper |
|
