| Description |
xvii, 271 pages : illustrations, maps ; 23 cm |
| Series |
NetLibrary, Inc
|
| Contents |
Machine derived contents note: PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications -- PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications |
| Summary |
"What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to make reliable estimates of the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales. Shopping centre managers want to create lively environments that enhance the shopping experience. From a broader perspective there is a need to understand shopping as a fundamental aspect of modern society. This book explores a range of perspectives from traditional to the latest thinking. The author suggests, perhaps controversially, that shopping styles may be rooted in the lifestyles necessitated when our ancestors adapted to the African savannah. These disparate approaches have been drawn together with a summary of the hypothesis for which the author has found support."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 249-265) and index |
| Notes |
Electronic version is available via NetLibrary |
|
Mode of access: Internet via World Wide Web |
| Subject |
Shopping centers -- Marketing.
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Consumer behavior.
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Consumers' preferences.
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| Author |
Newman, Andrew J. (Andrew Julian), 1948-
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Marsland, David.
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| LC no. |
2004048878 |
| ISBN |
1403901708 cloth |
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