| Description |
341 pages ; 28 cm |
| Contents |
Machine derived contents note: Part I. 15 -- ELEMENTS OF COMPOSITION -- Chapter 1. FORMAT 16 -- Chapter 2.LINE 31 -- Chapter 3. SHAPE 58 -- Chapter 4. COLOR 77 -- Chapter 5. TEXTURE AND PATTERN 108 -- Chapter 6. TYPE 130 -- Part II 149 -- PRINCIPLES OF COMPOSITION -- "Chapter 7. BALANCE 150 -- Chapter 8. VISUAL HIERARCHY 176 -- Chapter 9. RHYTHM 192 -- Chapter 10. UNITY 210 -- Part III 231 -- COMPOSITION, ILLUSION, -- AND SCREEN-BASED MEDIA -- Chapter 11. PROPORTION AND SCALE 232 -- Chapter 12. ILLUSION OF DEPTH 242 -- Chapter 13. ILLUSION OF MOTION 263 -- Chapter 14. MOTION FOR 279 -- SCREEN-BASED MEDIA -- Part IV. 293 -- MESSAGE AND COMMUNICATION -- Chapter 15. MESSAGE AND 294 -- COMMUNICATION |
| Bibliography |
Includes bibliographical references (page 329) and index |
| Subject |
Advertising layout and typography.
|
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Commercial art -- Design.
|
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Graphic arts -- Technique.
|
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Graphic arts.
|
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Graphic design (Typography)
|
| Author |
Brower, Steven.
|
|
Gonnella, Rose.
|
| LC no. |
2007295821 |
| ISBN |
1418011606 |
|
