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Title
The Insider's guide to demographic know-how : everthing you need to find, analyze, and use information about your customers / [edited by] Diane Crispell
Edition
Revised edition
Published
Chicago ; Cambridge : Probus Pub., 1993
Copies
Location
Call no.
Vol.
Availability
MELB
658.83 Cri/Igt 1993
AVAILABLE
Description
291 pages ; 23 cm
Notes
Includes indexes
Subject
Consumers -- United States -- Information services -- Handbooks, manuals, etc.
Demographic surveys -- Handbooks, manuals, etc.
Marketing research -- Handbooks, manuals, etc.
Genre/Form
Handbooks and manuals.
Author
Crispell, Diane, 1959-
ISBN
155738472X (paperback)
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