| Description |
1 online resource (xii, 223 pages) : color illustrations |
| Contents |
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola -- color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning -- where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive |
| Summary |
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it?s like to make the entrepreneurial leap? and how to do it successfully. The key is showing creative types how to use? rather than stifle? the imagination and intuition that make them creative in the first place. Lee?s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee?s wonderfully original approach. Discover how to:? Develop a financial plan with fun and flair? Select your circle of support to get the work done? Clarify your business values and goals? Paint a picture of your business landscape? Understand your competition and what makes you stand out from the crowd? Identify your perfect customers and create a marketing plan to reach them? Map out concrete action steps to bring your Right-Brain Business Plan to life |
| Bibliography |
Includes bibliographical references (pages 205-207) and index |
| Notes |
Print version record |
| Subject |
Business planning.
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Creative ability in business.
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Creative thinking.
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Entrepreneurship.
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entrepreneurs.
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BUSINESS & ECONOMICS -- Corporate Governance.
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BUSINESS & ECONOMICS -- Leadership.
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BUSINESS & ECONOMICS -- Organizational Development.
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BUSINESS & ECONOMICS -- Workplace Culture.
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Entrepreneurship.
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Business planning
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Creative ability in business
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Creative thinking
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Entrepreneurship
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Management.
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Business & Economics.
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Management Theory.
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| Form |
Electronic book
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| LC no. |
2010048864 |
| ISBN |
9781577319450 |
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1577319451 |
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