Cover -- Title -- Contents -- Section I: A Type and Color Primer -- The Origins of Type: An Abridged History -- Alphabet Structure and Variation -- Typeface Classification -- Choosing the Right Face: Visual Associations -- Combining Type Styles: The Basics -- Fundamentals of Color -- Color Models and Relationships -- Interactions of Type and Color -- Section II: The Type Style Finder -- Moods -- Tranquil -- Friendly -- Comical -- Romantic -- Honest -- Dynamic -- Refreshing -- Sinister -- Sporty -- Fragile -- Psychotic -- Exotic
IntuitiveConcepts -- Corporate -- Techno -- Urban -- Elegant -- Artificial -- Organic -- Industrial -- Fantasy -- Progressive -- Extreme -- Powerful -- Multicultural -- Time+Context -- Archaic -- Medieval -- Renaissance -- Baroque -- Victorian -- Wild West -- Art Nouveau -- Machine Age -- Hollywood Heyday -- Baby Boomer -- Counterculture -- New Age -- Age Groups -- Babies -- Toddlers -- Kids -- Young Adults -- Adults -- Seniors -- Selected Trademark Notices -- Directory of Design Contributors
Summary
Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds
