| Description |
1 online resource (355 pages) |
| Contents |
Preface; Chapter 1 -- Harness the Power of Vision; Chapter 2 -- Decide What Business You're In; Chapter 3 -- Get To Know Everything About Your Ideal Customer; Chapter 4 -- Who Is the Competition?; Chapter 5 -- Stategize: Position Your Business; Chapter 6 -- Build Out Your Product Line; Chapter 7 -- Assess Your Tactics; Chapter 8 -- Integrate Online and Offline Marketing; Chapter 9 -- Put Your Measurements in Place; Chapter 10 -- Write Your Plan; Chapter 11 -- Work It! -- Implementation; Chapter 12 -- Review and Troubleshoot Your Plan; Appendix A -- Glossary; Appendix B -- Forms & Worksheets |
|
Appendix C -- Model Marketing PlanAppendix D -- Marketing Consultants; Appendix E -- Sources & Resources; Index |
| Summary |
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot--ultimately, creating a long-term |
| Notes |
Print version record |
| Subject |
Marketing.
|
|
Business planning.
|
|
marketing.
|
|
Business planning
|
|
Marketing
|
| Form |
Electronic book
|
| ISBN |
9781613080047 |
|
1613080042 |
|
128304966X |
|
9781283049665 |
|
