| Description |
417 pages ; 24 cm |
| Contents |
Introduction -- Prodigious partners: Apple, Sony -- Capabilities and vision -- e-Merchants: Amazon, Webvan -- Propositions and discipline -- Shooting stars: Netscape, AOL -- What it takes -- Network models: eBay, Google -- New markets and networks -- The disruptive PC: IBM, Encyclopaedia Britannica -- Creative destruction -- Wireless winners: BSkyB, Nokia -- Missing the big picture -- The right stuff |
| Summary |
Internet Buisness |
|
Kieran Levis reveals how a few innovative, far sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He show how Amazon and Google rose from nothing to revenues of billions, whilst IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple. Levis explains why the digital revolution has involved so much creative destruction; how unfamiliar competitors, disruptive technologies and bizarre business models have brought down apparently unassailable market leaders; how some winners got such a grip on their customers that they took almost all the prizes; and how meteoric success has led to hubris, and often to nemesis. Told with clarity, wit and pace, these dramatic stories show what it was about a handful of winners that enabled them to hold onto their leads, whilst the absence of these qualities crippled the losers |
|
Management |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 391-398) and index |
| Subject |
Competition -- Case studies.
|
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Entrepreneurship -- Case studies.
|
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High technology industries -- Case studies.
|
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Internet industry -- Case studies.
|
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Internet industry -- History.
|
| Genre/Form |
Case studies.
|
| ISBN |
9781843549659 |
|
