Title Advertising effectiveness : findings from empirical research / by Giep Franzen

Published Henley-on-Thames, Oxfordshire : NTC Publications, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	659.1 Fra/Aef		AVAILABLE

Description xi, 260 pages : illustrations ; 24 cm Bibliography Includes bibliographical references (pages 235-255) and index Subject Advertising -- Research. Advertising. Brand choice. Brand loyalty. LC no. 00001146 ISBN 1870562887

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