| Description |
xii, 386 pages : illustrations ; 26 cm |
| Contents |
1. Introduction to event management and event tourism -- 2. Trends and forces -- 3. Perspectives on events -- 4. Planning events -- 5. Event tourism planning for destinations -- 6. Organization -- 7. Programming and service management -- 8. Human resource management -- 9. Generating revenue -- 10. Financial and risk management -- 11. Marketing -- 12. Market research -- 13. Communications - reaching the customer -- 14. Evaluation and impact assessment |
| Summary |
Event tourism covers cultural, sports, political and business occasions from Olympic scale to concerts in parks and community fairs and festivals |
| Analysis |
Consumer |
|
Cost benefit analysis |
|
Economics |
|
Evaluation |
|
Festival |
|
Market research |
|
Marketing |
|
Planning |
|
Survey |
|
Tourism |
|
Tournament |
|
User demand |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 353-374) and index |
| Subject |
Special events -- Marketing.
|
|
Promotions of special events
|
|
Special events -- Planning.
|
|
Special events.
|
|
Tourism.
|
| Author |
Getz, Donald, 1949-
|
| LC no. |
96052131 |
| ISBN |
188234510X (softbound) |
|
1882345118 (hardbound) |
|
