| Description |
vii, 255 pages, 4 unnumbered pages of plates : illustrations ; 26 cm |
| Contents |
1. Introduction to Wine Tourism -- 2. Global Overview of Wine Tourism Development -- 3. The Wine Consumer and Wine Tourist -- 4. The Winery as Tourist Attraction -- 5. Case Studies of Successful Tourist-Oriented Wineries: Fergusson of Yarra Glen Winery and Restaurant, Victoria, Australia; Robert Mondavi Winery, Napa Valley, California ; Firestone, Santa Ynez Valley, California ; Self-Guided Tour at Inniskillin Winery -- 6. Developing the Successful Wine Tourism Destination -- 7. Case Studies of Wine Tourism Destination Development: McClaren Vale & Fleurieu Visitor Center, South Australia; California Welcome Center, Sonoma County; Hahndorf the Adelaide Hills, South Australia, and Hillstowe Wines; Grapevine-Wine Capital of Texas; Victoria Wineries Tourism Council; Wine Tourism in the Hunter Valley, New South Wales, Australia; Australia's National Wine Centre; Wine Tourism in the Barossa Valley; Australian National Wine Tourism Strategy; Victorian Wineries Tourism Council -- 8. Wine Events -- 9. Marketing Wine Tourism -- 10. Summary and Conclusions |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Wine tourism.
|
|
Tourism.
|
|
Wine and wine making.
|
| LC no. |
00023026 |
| ISBN |
1882345339 soft bound |
|
1882345320 |
|
