Book Cover
Author Ashwill, Mark A.

Title Vietnam today : a guide to a nation at a crossroads / Mark A. Ashwill with Thai Ngoc Diep
Published London : Nicholas Brealey, [2005]


Location Call no. Vol. Availability
 MELB  959.7044 Ash/Vta  AVAILABLE
Description xxvii, 188 pages : 1 map ; 23 cm
Contents Nation at a crossroads -- Country overview -- A brief history -- Vietnam at peace -- Core cultural dimensions -- Working with the Vietnamese -- How the Vietnamese see Westerners
Summary "Here is a first look at Vietnam in the twenty-first century, a nation undergoing rapid change and opening up to the world. Dr. Mark Ashwill paints a broad picture of Vietnam, past and present, and explores today's defining issues. Readers come to understand how a two-thousand-year history of foreign invasion, occupation and war has deeply influenced the Vietnamese character. The Chinese, French and U.S. Americans have all left their imprint. Yet the struggle against oppression has infused the Vietnamese with a fierce spirit of nationalism and caution in their dealings with foreigners. Building relationships and trust as a prelude to doing business are critical to the Vietnamese, whether at home or abroad."--BOOK JACKET
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references (pages [179]-181) and index
Notes Also available online via the World Wide Web, by subscription to EBL (Ebook Library)
Subject Business etiquette -- Vietnam.
National characteristics, Vietnamese.
Vietnam -- History.
Vietnam -- Civilization.
Author Thai, Ngoc Diep, 1975-
Ebooks Corporation.
LC no. 2004023585
ISBN 1931930090 paperback