Title Brand essentials : why brands are so important in hotel marketing / David Bowie

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 streaming video file (40 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in marketing hotels : addressing the unique challenges of marketing hotels Henry Stewart talks. Marketing & management collection. Latest thinking in marketing hotels Contents What are the brand essentials? -- Products and brands -- Origin of leading hotel brands -- Corporate hotel branding -- Brand concepts -- Brand standards -- Brand congruence -- Brand awareness and image -- Types of brand loyalty -- Frequent guest programs -- Brand architecture Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) Hotels -- Marketing branding. Branding (Marketing) Hotels -- Marketing. Form Streaming video

  Permalink