Title An introduction to social marketing / Andrew McAuley, Sharyn Rundle-Thiele

Published London : Henry Stewart Talks, 2012

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 online resource (1 streaming video file (31 min.)) Series Principles of marketing : guidelines for effective practice Henry Stewart talks. Business and management collection. Principles of marketing Contents The effectiveness of marketing -- Commercial origins -- Defining social marketing -- social marketing in practice -- Examples from obesity -- Children's snacking habits -- Alcohol and car crashes -- creating social change -- Individual level change -- Community level change -- Principles for social change Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Behavior modification. Social change. Social marketing. Behavior modification. Social change. Social marketing. Form Streaming video Author Rundle-Thiele, Sharyn

Other Titles HS talks H.S. talks HS talks H.S. talks HS talks H.S. talks

  Permalink