| Description |
vi, 344 pages : illustrations ; 25 cm |
| Series |
Research in management education and development |
|
Research in management education and development.
|
| Contents |
Technologies that bring learners collaboratively together with the world / Charles Wankel -- Defining interactive social media in an educational context / Aditi Grover and David W. Stewart -- Teaching and learning with Skype / Alanah Mitchell, Charlie Chen, and B. Dawn Medlin -- Social media for the MBA professor : a strategy for increasing teacher-student communication and the tactics for implementation / Allen H. Kupetz -- Applications of social networking in students' life cycle / Vladlena Benson, Fragkiskos Filippaios, and Stephanie Morgan -- User-generated content in business education / Domen Bajde -- Facebook "friendship" as educational practice / Eva Ossiansson -- Using Second life for teaching management of creativity and innovation / Gary Coombs -- Social media engages online entrepreneurship students / Geoffrey R. Archer and Jo Axe -- Intersection of regulations, faculty development, and social media : limitations of social media in for-profit online classes / Hamid H. Kazeroony -- Real lessons in virtual worlds : using virtual world technology to educate and train business students / Natalie T. Wood -- Uses, challenges, and potential of social media in higher education : evidence from a case study / Suling Zhang, Caroline Flammer, and Xiaolong Yang -- The use of social media and networks in teaching public administration : perceptions, practices, and concerns / Thomas A. Bryer and Baiyun Chen -- Social media strategies for the academic department : a three-phase framework / Irvine Clarke III and Theresa B. Flaherty -- Social media overload : what works best? / Walkyria Goode and Guido Caicedo -- Curriculum redesign : engaging net generation students through integration of social media in business education / Jeanny Liu and Deborah Olson |
| Summary |
This book provides an overview of emerging social media use in business school teaching around the world.--[book cover] |
| Bibliography |
Includes bibliographical references |
| Notes |
Description based on print version record |
| Subject |
Business education -- Computer-assisted instruction.
|
|
Internet in education.
|
|
Social media in education.
|
|
Social media.
|
| Author |
Marovich, Matthew.
|
|
Stanaityte, Jurate.
|
|
Wankel, Charles.
|
| LC no. |
2010031410 |
| ISBN |
1617351164 (paperback) |
|
1617351172 (hardcover) |
|
1617351180 (e-book) |
|
9781617351167 (paperback) |
|
9781617351174 (hardcover) |
|
9781617351181 (ebook) |
|
