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Author
Reimann, Martin
Title
Neuromarketing and consumer neuroscience / Martin Reimann
Published
London : Henry Stewart Talks, 2013
Click on the following:
HSTalks Business & Management Collection
Copies
Description
1 online resource (1 streaming video file (17 min.))
Series
Why we buy : understanding consumer behavior
Henry Stewart talks. Business and management collection. Why we buy
Contents
Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research
Notes
Animated audio-visual presentation with synchronized narration
Title from title frames
Subject
Brain -- Imaging
Consumer behavior -- Psychological aspects
Consumers -- Psychology
Magnetic resonance imaging.
Marketing research.
Marketing -- Psychological aspects
Neuromarketing.
Neuropsychology.
Brain -- Imaging.
Consumer behavior -- Psychological aspects.
Consumers -- Psychology.
Magnetic resonance imaging.
Marketing -- Psychological aspects.
Marketing research.
Neuromarketing.
Neuropsychology.
Form
Streaming video
Other Titles
HS talks
H.S. talks
HS talks
H.S. talks
HS talks
H.S. talks
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