Title Personality and psychographics / Namita Bhatnagar

Published London : Henry Stewart Talks, 2013

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (46 min.)) Series Why we buy : understanding consumer behavior Henry Stewart talks. Business and management collection. Why we buy Contents Personality research -- Freudian theory -- Motivational research and consumption motives -- Neo-Freudian theories -- Trait theory -- Brand personality -- Animism and anthropomorphization -- Lifestyles and consumption patterns -- Lifestyle marketing perspective -- Psychographic analysis -- AIO dimensions -- VALS framework -- Geodemographic segmentation -- Food cultures -- Behavioral targeting Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) Consumer behavior. Market segmentation. Marketing research. Marketing -- Psychological aspects Psychographics. Target marketing. branding. Branding (Marketing) Consumer behavior. Market segmentation. Marketing -- Psychological aspects. Marketing research. Psychographics. Target marketing. Form Streaming video

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