Title Conjoint measurement : methods and applications / Anders Gustafsson, Andreas Herrmann, Frank Huber, editors

Edition Third edition Published Berlin ; New York : Springer, [2003] ©2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Gus/Cmm 2003		AVAILABLE

Description vii, 568 pages : illustrations ; 24 cm Bibliography Includes bibliographical references and index Subject Product management. Conjoint analysis (Marketing) New products. Author Herrmann, Andreas, 1964- Gustafsson, A. (Anders) Huber, F. (Frank), 1965- LC no. 2003054397 ISBN 3540404791 (alk. paper)

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