Title Conjoint measurement : methods and applications / Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)

Edition Second edition Published Berlin ; New York : Springer, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8342 Gus/Cmm 2001		AVAILABLE

Description vii, 542 pages : illustrations ; 24 cm Series Springer Nature Book Archives Millennium (2000-2004) Bibliography Includes bibliographical references and index Subject Consumers -- Research. Product management. Conjoint analysis (Marketing) New products. Author Herrmann, Andreas, 1964- Gustafsson, A. (Anders) Huber, F. (Frank), 1965- LC no. 2001049031 ISBN 3540423230 alkaline paper

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