Book Cover
E-book
Author Lauer, Chris, 1966-

Title Southwest Airlines / Chris Lauer
Published Santa Barbara, Calif. : Greenwood, [2010]
©2010
Online access available from:
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Description 1 online resource (190 pages) : illustrations
Series Corporations that changed the world
Corporations that changed the world.
Contents An introduction to Southwest Airlines -- The history of Southwest Airlines: founders and leaders -- Southwest's unique corporate culture -- A role model for other organizations -- Satisfied customers and frequent flyers -- Love, freedom, and Southwest's corporate practices -- Southwest's people and planes -- Hiring and training: Southwest's university for people -- Customer service, blogging, and security at Southwest -- Leadership at Southwest
Summary Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike
Bibliography Includes bibliographical references (pages 183-184) and index
Notes Print version record
Subject Southwest Airlines Co.
Airlines -- United States -- Management.
Form Electronic book
ISBN 0313378649 (electronic bk.)
9780313378645 (electronic bk.)