Book Cover
Streaming video
Author Costley, Carolyn L., (University of Waikato, New Zealand) Speaker.

Title Learning & memory / Carolyn L. Costley
Published London : Henry Stewart Talks, 2014
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (33 min.) : color, sound)
Series Why we buy : understanding consumer behavior, 2056-4570
Henry Stewart talks. Business & management collection. Why we buy
Contents Contents: Memory ins and outs -- Memory path for each sense -- Remembering (availability and accessibility) -- Associative network of memory store -- The "JEANS" memory network example -- Memory and decision making -- False memories -- Forgetting -- Learning theories and tricks -- Memory and learning
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Consumer behavior.
Learning, Psychology of.
Marketing -- Psychological aspects.
Form Streaming video
Other Titles Learning and memory